Advertising

Updated: 28.04.2026

The Kinescope player supports advertising tag integration via the adtagurl parameter. This allows showing ads during video playback.

Who this article is for

Content owners — need to monetize video through advertising
Developers — need to integrate advertising tags into the player
Platform administrators — need to configure ad display for users

Using the adtagurl parameter

Add the adtagurl parameter with the advertising tag URL to the iframe URL:

<iframe src="https://kinescope.io/embed/123456789?adtagurl=https://example.com/ad-tag.js"
        allow="autoplay; fullscreen; picture-in-picture; encrypted-media;"
        frameborder="0"
        allowfullscreen></iframe>

Example with multiple parameters

You can combine the adtagurl parameter with other parameters:

<iframe src="https://kinescope.io/embed/123456789?adtagurl=https://example.com/ad-tag.js&autoplay=1&muted=1"
        allow="autoplay; fullscreen; picture-in-picture; encrypted-media;"
        frameborder="0"
        allowfullscreen></iframe>

Configuration via IFrame API

For more flexible ad configuration, use IFrame Player API . See the full documentation for all API capabilities:

import { createPlayer } from '@kinescope/iframe-api';

const player = await createPlayer({
  videoId: '123456789',
  adTagUrl: 'https://example.com/ad-tag.js'
});

Advertising tag types

The player supports various advertising tag formats:

VAST (Video Ad Serving Template) — standard format for video advertising
VPAID (Video Player-Ad Interface Definition) — interactive advertising
IMA (Interactive Media Ads) — advertising from Google

Recommendations

Make sure the advertising tag is accessible via HTTPS
Check the advertising tag’s compatibility with the player
For better performance, use deferred ad loading
Keep browser autoplay policies in mind when displaying ads

Limitations

Ads may not work with DRM-protected videos
Some ad blockers may block advertising tags
Ad autoplay may be restricted by browser policies

What’s next?

Review the IFrame Player API section for basic API information
See player creation parameters via IFrame API for ad configuration
Read the full player documentation for advanced ad settings
Read the Embedding article for basic player configuration

Still have questions? Write to the support chat within the Kinescope interface — our specialists will help!