# Google Analytics > **Информация:** This integration has `@beta` status. Follow the [player changelog](https://docs.kinescope.com/player-docs/changelog/). The player can send viewing events to Google Analytics 4. Choose how you connect analytics to your site: | Method | Best for | | :--- | :--- | | [Google Tag](#GASetup) | You connect gtag directly to your pages | | [Google Tag Manager](#GTMSetup) | You already use GTM | ## Setup overview 1. Connect [Google Tag](#GASetup) or [GTM](#GTMSetup) to your site. 2. If the player runs in an `