Interactive banners in live streams

Interactive banners are clickable elements over the player. They help you direct viewers to registration, payment, a landing page, or an external site at the right moment of a live broadcast.

This article covers where to configure banners, who can manage them, which fields to fill in, and how to show a banner during a live stream.

Who this article is for

• Webinar organizers — need to surface a registration or payment link on time.
• Teachers and lecturers — need to highlight course materials during the broadcast.
• Stream producers — need to improve conversion from the stream to a landing page.

Available plans

The feature is available on Basic, Super, and Mega plans. Compare plans in Kinescope Pricing Plans: How to Choose and Pay .

Roles and access

Banner management in the stream Studio is available to:

• Administrator
• Manager
• Editor Plus
• Editor

Users without stream management rights — for example, Observer or guest roles — cannot manage banners. Learn more in Team Access Rights Management .

Where to find banners

1. Open Streams.
2. Select a project and open the stream you need.
3. Go to Studio.
4. Open the Banners tab.

How to create a banner

1. On the Banners tab, click New banner.
2. Configure the banner appearance and orientation.
3. Fill in the required fields.
4. Click Save.

To edit an existing banner, open it from the list on the same tab.

Banner fields

Required

• Title — up to 60 characters.
• URL — link to the resource (required).

Conditionally required

• Button text — required when the button is enabled (up to 16 characters).

Optional

• Subtitle — up to 60 characters.
• Image — recommended size 150×150. There is no strict file size limit; the image is compressed automatically on upload.

Additional settings

• Orientation — horizontal or vertical.
• Position — top or bottom of the player, left / center / right.
• Colors — background, text, button, and button text.
• Display duration — 5 / 10 / 30 seconds, 1 / 2 / 5 minutes, or Unlimited.

Showing during a broadcast

• You can turn a banner on only after the stream has started.
• Only one banner can be active at a time.
• With a limited duration, viewers see a countdown until the banner is hidden.
• With Unlimited duration, viewers see elapsed display time, not a countdown.
• Changes to banner settings apply live — you do not need to hide and show the banner again.

Banner order and drag-and-drop

Each banner in the list has a drag handle on the left. Reorder banners as needed — the order is saved separately for each role in the workspace.

Limitations

• Banner interaction is available only during a live broadcast.
• Banners are not shown in the stream recording (VOD after the broadcast).
• There is no public API for banner management at this stage.

How viewers see the banner

The banner appears over the player in the position you chose. A click on the banner or button (if enabled) opens the URL you set.

On narrow players, the image may be hidden automatically — text and the button remain. Before going live, check the banner in a mobile player or a narrow browser window.

FAQ

Can I show two banners at once?

No. Only one banner can be active.

Do I need to restart the banner after editing text or a link?

No. Changes apply live while the banner is shown.

Will viewers who join mid-show see the banner?

Yes. Display state is synchronized: with a limited duration they see the same countdown; with Unlimited they see the current elapsed time.

Will the banner appear in the recording after the stream?

No. Banners are not played back in VOD.

Why can banner order differ by role?

The Banners tab remembers list order per role — this helps teams with different Studio workflows.

What’s next?

1. Live Stream Guide — chat, premoderation, and RTMP servers.
2. Restreaming — streaming to multiple platforms.
3. Analytics — views and peak concurrent viewers.

Questions? Contact us via support chat .